[Rumori] Detritus Update: Almost Enough to Make One Swear OffCaipirinhas

[PeterALopez]

Here are some more urban environment corporate campaigns and their outcomes.

http://www.forbes.com/2002/11/12/cz_as_1111graffiti_print.html

Example:
When: October  (2002)
Where: New York City 
What: Butterfly decals 
Brought To You By: Microsoft
Intended Message: Follow the fluttering clutter to MSN! 
To promote its new MSN 8 Internet service, Microserfs plastered Manhattan sidewalks and walls with plastic butterfly decals. 
Actual Message: "We apologize to the City of New York and the people of New York City. We made a mistake with the decals, and we take full responsibility for what happened. We are working with city officials to clean up the decals immediately," said Microsoft Vice President Yusuf Mehdi, after violating New York City Department of Transportation code. 
Legal? Try again. 



-----Original Message-----
From: matt davignon <mattdavignon at hotmail.com>
Subject: RE: [Rumori] Detritus Update: Almost Enough to Make One Swear	OffCaipirinhas

That also happened around San Francisco a couple years ago, where "Peace 
Love Penguin" stencils where spray painted around Haight Street and the 
Mission districts for several months. Just about everyone thought it was 
just some cute graffiti until IBM launched phase 2 of that ad campaign, 
which put the same design on their billboards for some IBS/Linux product.

>From: steev at detritus.net
>Date: Thu, 28 Jul 2005 08:01:59 -0700
>
>((( Detritus Update: Almost Enough to Make One Swear Off Caipirinhas )))
>                              July 28, 2005
>------------------------------------------------------------------------
>http://detritus.net/blog/archives/000429.html
>------------------------------------------------------------------------
><a title="" href="http://www.artinfo.com/NEWS/saatchi_2005-5-19.htm">A
>Saatchi ad campaign</a> for a Brazilian liquor company has been
>spray-painting stencils of the Rio de Janiero Jesus statue, dressed in
>t-shirt and bluejeans, around London.  Real street artists are angry
>and are fighting back.	London hipsters aren't sure what to think.