My argument would be: if they aren't willing to
take responsibility for getting the item back to the factory, and it's
destined to be trash, the claim of the brand ceases when the item is
repurposed.
Also, you can either follow the model of paintings and other artworks that
incorporate re-used material: e.g Warhol and Kurt Schwitters, although
Warhol did get sued! (tho that was for copying an illustration) This might
not be bad publicity, tho, and public opinion would be on your side, as you
are the good guys for doing recycling. Or else you can just work out which
trademarks you might possibly be re-branding, and acknowledge the owners of
these trademarks on a slip of paper with the product. This normally works.
Many software manuals do this all the time. For example, if i want to write
about Cubase� (i can't find the tm symbol on my keyboard) in a document then
i should also write "Cubase� is a registered trademark of Steinberg, Inc."
Problem solved.
(i think).
good luck.
dan.
ps. i am not a lawyer....
<Daniel Beattie>
<danielbeattieATappleonline.net>
----------
From: Lawrence Comras <axilATgreenhome.com>
To: rumoriATdetritus.net
Subject: RE: [rumori] Re: question
Date: Thu, Jun 1, 2000, 1:13 am
It's a pretty fascinating question though. For example, we sell clip
boards, cutting boards and lots of other stuff made from recycled detergent
bottles. The company that does the extruding and remolding is called Yemm &
Hart. In the refabricated material you can see little bits of the old
label, and sometimes you can even read parts of words. I haven't seen one
yet, but it's not inconceivable that one of the paper shards could have
enough of the trade name so as to be branding the recycled item as well. I
don't know if it's what Tide would have in mind. And often one can see on
the face of the watches we sell made from beer cans the portion of the label
with the name of the beer. I doubt I'd win that though. Well, we're
launching June 14th,
so we'll find out soon enough I guess.
- Axil
Lawrence �Axil� Comras
Green Home Homey
axilATgreenhome.com <mailto:AxilATgreenhome.com>
850 24th Ave.
San Francisco, CA 94121
(415) 282-6400
(415) PLANET-X (Fax)
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