[Rumori] Scion marketing

PeterALopez pl1x at earthlink.net
Thu Jun 12 11:08:06 PDT 2003


-------Original Message-------
From: Steev Hise <steev at detritus.net>
new car from toyota with "cool" ad copy that appropriates
appropriation.
from http://www.scion.com/about/about.html
ugh.


VW has reworked this idea and allows the consumer to watch the process of <cough>lame<cough> "remixing":
http://www.metropolismag.com/html/content_1202/dre/index.html
VW's new Dresden plant lets customers watch their cars getting made in a setting that's more atelier than assembly line.
(there's a great pic on page 2 of the, during assembly car on one of their ceiling mounted lifts.  for all the mecha fans.)

will there be a DJ Spooky Scion Remix?  or maybe the Dwaele Bros Special Edition.  they could lock one of their cds into the cars, then auction them off to some charity which will never see the money...sweet.

PeterALopez



More information about the Rumori mailing list