[rumori] more on advertising

Steev Hise (steevATdetritus.net)
Tue, 9 Nov 1999 02:23:34 +0000 ( )

returning to the ever-running advertising thread. off-topic, as always,
but everyone seems to be really into it, so i will share this:

from an article by Jonathan Dee in Emigre #49 (the "Everything is for
Sale" issue):

"The real violence [of advertising], though, lies not in the ways in which
these messages are forced upon us but in the notion they embody that words
can be made to mean anything, which is hard to distinguish from the idea
that words mean nothing."

This is interesting stuff. Basically he is discussing the fact that
advertising is becoming more and more separated from the product it is
trying to sell. One example he cites is the "Think Different" campaign.
The ads could be for anything.

So, maybe this isnt so off-topic, because what we have here are
corporations that are appropriating language and images, taking it out of
context, until gradually symbols have an infinite (or nearly) number
of meanings. And at that point, they also mean... nothing.

Anyway, the issue is highly recommended, it also has articles by Tom Frank
of the Baffler, Kalle Lasn of Adbusters, Carrie of Stay Free!, and all the
other usual suspects...


Steev Hise, Nervert
steevAThise.org http://www.cyborganic.com/people/steev
recycled art site: http://www.detritus.net
"We still look to a darker future. Perhaps we are helping to
 bring it about. Perhaps not. But the pay is good."
                -Locke Berbile

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