Forwarded by Negativland.
If not culture jamming, certainly commerce jamming...
>
>Nike now lets you personalize your shoes by submitting a word or phrase
>which they will stitch onto your shoes, under the swoosh. So Jonah Peretti
>filled out the form and sent them $50 to stitch "sweatshop" onto his shoes.
>
>
>Here's the responses he got... fun and games with Nike...
>
>
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>
>> From: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> To: "'Jonah H. Peretti'" <perettiATmedia.mit.edu>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Your NIKE iD order was cancelled for one or more of the following reasons:
>>
>> 1) Your Personal iD contains another party's trademark or other
>> intellectual property
>> 2) Your Personal iD contains the name of an athlete or team we do not have
>> the legal right to use
>> 3) Your Personal iD was left blank. Did you not want any personalization?
>> 4) Your Personal iD contains profanity or inappropriate slang, and besides,
>> your mother would slap us.
>>
>> If you wish to reorder your NIKE iD product with a new personalization
>> please visit us again at www.nike.com
>>
>> Thank you, NIKE iD
>>
>>
>> From: "Jonah H. Peretti" <perettiATmedia.mit.edu>
>> To: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Greetings,
>>
>> My order was canceled but my personal NIKE iD does not violate any of the
>> criteria outlined in your message. The Personal iD on my custom
>> ZOOM XC USA running shoes was the word "sweatshop."
>>
>> Sweatshop is not:
>> 1) another's party's trademark,
>> 2) the name of an athlete,
>> 3) blank, or
>> 4) profanity.
>>
>> I choose the iD because I wanted to remember the toil and labor of the
>> children that made my shoes. Could you please ship them to me immediately.
>>
>> Thanks and Happy New Year, Jonah Peretti
>>
>>
>> From: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> To: "'Jonah H. Peretti'" <perettiATmedia.mit.edu>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Dear NIKE iD Customer,
>>
>> Your NIKE iD order was cancelled because the iD you have chosen contains, as
>>
>> stated in the previous e-mail correspondence, "inappropriate slang". If
>> you wish to reorder your NIKE iD product with a new personalization please
>> visit us again at nike.com
>>
>> Thank you, NIKE iD
>>
>>
>> From: "Jonah H. Peretti" <perettiATmedia.mit.edu>
>> To: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Dear NIKE iD,
>>
>> Thank you for your quick response to my inquiry about my custom ZOOM
>> XC USA running shoes. Although I commend you for your prompt customer
>> service, I disagree with the claim that my personal iD was
>> inappropriate slang. After consulting Webster's Dictionary, I discovered
>> that "sweatshop" is in fact part of standard English, and not slang. The
>> word means: "a shop or factory in which workers are employed for long hours
>> at low wages and under unhealthy conditions" and its origin dates from
>> 1892. So my personal iD does meet the criteria detailed in your first
>> email.
>>
>> Your web site advertises that the NIKE iD program is "about freedom
>> to choose and freedom to express who you are." I share Nike's love of
>> freedom and personal expression. The site also says that "If you want it
>> done right...build it yourself." I was thrilled to be able to build
>> my own shoes, and my personal iD was offered as a small token of
>> appreciation for the sweatshop workers poised to help me realize my
>> vision. I hope that you will value my freedom of expression and reconsider
>>
>> your decision to reject my order.
>>
>> Thank you, Jonah Peretti
>>
>>
>> From: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> To: "'Jonah H. Peretti'" <perettiATmedia.mit.edu>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Dear NIKE iD Customer,
>>
>> Regarding the rules for personalization it also states on the NIKE
>> iD web site that "Nike reserves the right to cancel any personal iD>
>> up to 24 hours after it has been submitted". In addition, it further
>> explains: "While we honor most personal iDs, we cannot honor every one.
>> Some may be (or contain) other's trademarks, or the names of certain
>> professional sports teams, athletes or celebrities that Nike does not have
>> the right to use. Others may contain material that we consider
>> inappropriate or simply do not want to place on our products.
>> Unfortunately, at times this obliges us to decline personal iDs that may
>> otherwise seem unobjectionable. In any event, we will let you know if we
>> decline your personal iD, and we will offer you the chance to
>> submit another." With these rules in mind, we cannot accept your
>> order as submitted. If you wish to reorder your NIKE iD product with
>> a new personalization please visit us again at www.nike.com
>>
>> Thank you, NIKE iD
>>
>>
>> From: "Jonah H. Peretti" <perettiATmedia.mit.edu>
>> To: "Personalize, NIKE iD" <nikeid_personalizeATnike.com>
>> Subject: RE: Your NIKE iD order o16468000
>>
>> Dear NIKE iD,
>>
>> Thank you for the time and energy you have spent on my request. I have
>> decided to order the shoes with a different iD, but I would like to make one
>>
>> small request. Could you please send me a color snapshot of
>> the ten-year-old Vietnamese girl who makes my shoes?
>>
>> Thanks,
>> Jonah Peretti
>>
>>
>> <no response>
>>
>>
>> As one forwarder writes:
>>
>> ... this will now go round the world much farther and faster than any
>> of the adverts they paid Michael Jordan more than the entire wage packet
>> of all their sweatshop workers in the world to do...
>>
>> I normally avoid making a plea to pass on these things,
>> but this time I say:
>>
>> JUST DO IT
>
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