[rumori] Re: pho: Napster implements DRM?

From: Don Joyce (djATwebbnet.com)
Date: Sat Feb 17 2001 - 08:34:20 PST

"The solution the two companies have been working on will maintain the peer
to peer structure of Napster, but will allow in the future restrictions to
be placed on what can be done with the transferred files, such as limits on
the ability to burn music files onto CDs."

Could the Three Stooges be any more self defeating? The Net has suddenly
turned the WHOLE corporate music business into a rather patheticly exposed
slap stick act frantically inventing more and more hammers to aim at their
own fingers. And when they run out of those they go right for their toes.
Their own stupidity about what's important about what they sell (something
it's now obvious they NEVER understood to begin with) was somehow more
easily covered up in their off-line machinations, but this perplexing Net
thingy they just were not prepared for intellectually, yet it requires all
this PR anyway so it relentlessly gets them to publically and shamelessly
expose the quality of their thinking around music for all to see and marvel
at. How to best invite your users to go elsewhere... Ya just gotta smile
and wink at your computer in gratitude over this stuff.


>Napster Announces Key Building Block of New Business Model
>Bertelsmann Subsidiary Digital World Services Will Work with Napster to
>Enable Secure Management of Transferred Files
>Redwood City, CA and New York, NY (February 16, 2001) -- Napster today
>announced progress on the development of a key aspect of the technology
>necessary to implement a new, membership-based business model supported by
>the recording industry. The solution, which enables secure administration
>of transferred files within a peer to peer structure, has been in the works
>for several months and will be implemented by Digital World Services (DWS),
>a Bertelsmann subsidiary with extensive experience in innovative digital
>rights management solutions.
>"Today's announcement underscores one key fact: the real questions about
>Napster's future are economic, not technical or legal. Our alliance with
>Bertelsmann and the Bertelsmann eCommerce Group was our first important step
>toward a model that makes payments to artists, songwriters and other
>rightsholders. This solution is further evidence of the seriousness of our
>effort to reach an agreement with the record companies that will keep
>Napster running, reliable, and enjoyable," said Hank Barry, Napster's
>Interim CEO.
>Barry reiterated that Napster hopes to move to a membership-based service as
>soon as possible.
>The solution the two companies have been working on will maintain the peer
>to peer structure of Napster, but will allow in the future restrictions to
>be placed on what can be done with the transferred files, such as limits on
>the ability to burn music files onto CDs.
>"To work with Napster on the design and operation of a key component of its
>new business model is an extraordinary opportunity for DWS," said Johann
>Butting, CEO of Digital World Services. "The successful combination of
>Napster's very compelling user friendliness and popularity with an
>architecture that addresses the needs of rightsholders will be a very
>significant step for secure sharing of content over the Internet."
>The technology will enable the sharing of MP3 files to which a protection
>layer will be added as the file is transferred from one Napster user to the
>other. The Napster client will be enhanced to support this protection. The
>solution will not use any existing multi-purpose DRM but a new security
>architecture that is specially tailored to the requirements of file-sharing.
>"We are extremely pleased to partner with Digital World Services in bringing
>together and operating a key aspect of the technology we need to preserve
>file sharing and build an industry-supported business model. Through this
>agreement with DWS and the work we have done together to date, the
>architecture for one important component of our new model is now in place;
>we are building out this aspect of the system," Hank Barry added.
>"We have been working with Digital World Services for several months to
>design this solution. They really understand the technologies involved and
>are sensitive to the user experience. We are confident that the new system
>will allow us to accomplish key goals of the record companies in terms of
>restricting use, while still maintaining and improving the performance and
>service levels of the Napster system," said Napster CTO Eddie Kessler.
>About Napster
>Napster is the world's leading person-to-person file sharing community.
>Napster provides music enthusiasts with an easy-to-use, high quality service
>for discovering new music and communicating their interests with other
>members of the Napster community. Napster's software application enables
>users to locate and share music files through a user-friendly interface, and
>features instant messaging, chat rooms, and Hot List User Bookmarks. Shawn
>Fanning, then an eighteen year-old freshman at Boston's Northeastern
>University, founded Napster in 1999. In October 2000, Bertelsmann AG and
>Napster announced the formation of a strategic alliance to further develop
>the Napster person-to-person file sharing service. In January 2001, edel
>Music and TVT Records joined the alliance. This year, Napster won several
>Wired Magazine Readers Rave Awards, including Best Music Site, Best
>Innovative Start-up, and Best Guerilla Marketing.
>About Digital World Services
>Digital World Services provides Digital Rights Management (DRM) solutions
>and services enabling the convenient use to digital works by making the
>process transparent for the consumer, retailer and publisher while
>protecting the owners' copyrights. The company offers clearinghouse
>services such as rights clearing, financial settlement, and administration
>of usage information. Digital World Services are experts in the digital
>delivery of music, content hosting, system integration, project management
>and distribution platforms. Based in New York City and Hamburg, Germany,
>Digital World Services is a Bertelsmann subsidiary.
>For Napster:
>Business/Technology Media
>Julie Gladders/Karen DeMarco, mPRm Public Relations
>323.933.3399, jgladdersATmprm.com/kdemarcoATmprm.com
>Consumer Media:
>Jill Mango, Girlie Action, (212) 334-3200 x111
>For Digital World Services:
>Vanessa Erhard, Media Marketing Manager, 212-782-7679
>For Bertelsmann eCommerce Group:
>Frank Sarfeld, Senior Vice President and CCO, 646-758-0531,
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