[rumori] blurring into oblivion

From: stereogab ...... (stereogabAThotmail.com)
Date: Thu Jun 28 2001 - 07:05:36 PDT

ho hum.
'that's just the way it is' indeed.

Erika Milvy, AlterNet
"The Hire," a new series of online filmlets made by stars like
Madonna and Ang Lee, is shamelessly blurring the line
between marketing and entertainment.
* In Media Culture: http://www.alternet.org/?IssueAreaID=19

[snip] Clearly, deep-pocketed advertainment has much to attract emerging and
established talent. But, not surprisingly, no one on the project wants to
comment about whether or not it is a good thing, culturally speaking, that
the distinction between content and commercial is blurring into oblivion.
Steve Golin says regardless of what you think of it, "it's a trend, it's
coming and there's going to be no stopping it. People can like it or not but
the brands are going to be integrated, that's just the way it is. So get

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