[rumori] Re: pho: The Bugari Connection - a commissioned novel


From: Don Joyce (djATwebbnet.com)
Date: Fri Sep 07 2001 - 19:38:54 PDT


Advertising is in universal disdain, perhaps as always, (only advertisers
think advertising is great mental stuff) so it is now going to increasingly
avoid this perceptual status by becoming virtually invisible in all
mediums. However, it is becoming invisible by becoming the initiating
impetus for the guided CREATION of new works. I think you can see that this
is no longer free speech (the domain of the individual) but paid speech
(the domain of commerce.) I vote hideous and will add the word, deceit.
DJ
Negativland

>I know there are people in this room who might find this hideous... and
>those who might find it wonderful. So have fun
>
>-------------------------
>
>http://dailynews.yahoo.com/h/ap/20010903/en/book_for_sale_1.html
>
>
>Author Writes Commissioned Book
>
>
>LONDON (AP) - When Fay Weldon was approached by an exclusive jewelry
>retailer and asked if she would write a novel featuring the firm, she
>immediately refused.
>
>But then the English author thought, ``Why not?'' according to her agent,
>Giles Gordon.
>
>The result is ``The Bulgari Connection,'' which is due to be released in the
>United States in November by the publisher Grove/Atlantic. For an
>undisclosed sum, Weldon was required to mention the top-of-the-line London
>jewelers, Bulgari Jewelry, 12 times.
>
>``It is one of her best novels,'' Gordon said. ``The fact that she mentions
>Bulgari 12 times ... it doesn't diminish the book.''
>
>Weldon refused Monday to talk about the work, which some in the publishing
>industry suggested might be the first novel commissioned to advertise a
>particular product. A spokeswoman for the book's British publisher,
>HarperCollins, was unavailable Monday.
>
>``She just feels she has written a novel and now people are sort of thinking
>more of the commercial aspect rather than the literary aspect,'' Gordon
>said.
>
>The novel was originally published last winter and distributed in a special
>edition to Bulgari's best customers, Gordon said. A Bulgari spokeswoman did
>not return a call for comment.
>
>Now that Weldon's regular publishers have embraced the work, the author
>wants it treated like ``an ordinary Fay Weldon novel,'' her agent said.
>
>``I don't think it matters who pays a writer provided they are paid
>properly,'' Gordon said. ``It doesn't in any way compromise her novel.''
>
>Weldon is one of the world's most prolific novelists, screenwriters and
>journalists. She has written more than 20 novels, including best-seller,
>``The Life and Loves of a She-Devil.''
>
>Early in her career, Weldon was a successful advertising copywriter.
>
>``Advertising was the only thing I could do in order to earn a decent enough
>living,'' she once said.
>
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