[rumori] McDonalds... "Would you like fries to go with that smug, self-defacing corporate front?"

The Evolution Control Committee (eccATpobox.com)
Tue, 26 Oct 1999 18:57:51 -0400

At 01:31 PM 10/26/99 PDT, you wrote:
>More problematic I find is the level of sarcasm and self-effacement (or
>pseudo-self-effacement) in advertising these days. Our culture's gotten to
>the point where the ęsthetic of rebellion has been made to support the
>staus-quo (see the Baffler). This has weakened the efficacy of symbolic
>protest. Action, not just statements, are necessary for change.

    Eh; this is nothing new... I always like seeing old 60's ads for AC
Delco spark plugs and so on that tried to cop the 60's psychedelic feel. To
us they look a little laughable, but I can't help but wonder if they looked
more believable then. To me, the attempt to use the cultural device of the
day is always deflated once it's obvious that it's an advertisement...

>Here's an interesting idea for Negativland (or whoever else): instead of a
>work on advertising boosterism, how about one on advertising pessimism and
>nihilism, and how an ęsthetic of dissent can be emptied of real meaning and
>actually used to support what it claims to be against. Maybe even
>criticizing certain uses of appropriation.

    They did! Uh, sort of. The Ad And The Ego; finally saw it the other
week; it's quite excellent. I highly recommend getting your hands on the
video. Nice critique of adverculture. If I recall, all the video except for
interview footage was entirely taken from TV commercials.

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