Re: [rumori] McDonalds... "Would you like fries to go with that smug, self-defacing corporate front?"

Steev Hise (
Tue, 26 Oct 1999 23:47:43 +0000 ( )

Tue, 26 Oct 1999 found The Evolution Control Committee writing:

>>More problematic I find is the level of sarcasm and self-effacement (or
>>pseudo-self-effacement) in advertising these days. Our culture's gotten to
>>the point where the ęsthetic of rebellion has been made to support the
>>staus-quo (see the Baffler). This has weakened the efficacy of symbolic
>>protest. Action, not just statements, are necessary for change.
> Eh; this is nothing new... I always like seeing old 60's ads for AC
>Delco spark plugs and so on that tried to cop the 60's psychedelic feel. To
>us they look a little laughable, but I can't help but wonder if they looked
>more believable then. To me, the attempt to use the cultural device of the
>day is always deflated once it's obvious that it's an advertisement...

this dialogue is nothing new either. it's funny, we can all sneer and
laugh about how transparent and old and "laughable" ads are. does anyone
not? and yet they work. as we sneer, they're boring their way into our
brains. and as those of us who are "in the know" and "above it all" spend
time analyzing and critiquing them, we are still GIVING THEM ATTENTION.
Is anyone else troubled by this? The Baffler, Stay Free!, ADBusters,
Hermanaut, etc etc. all these people spending all their time studying
advertising. the end result is that they have subjected themselves to more
"psychic assault" than someone who just hits the mute button, walks



Steev Hise, Infoserf
recycled art site:
"I'm 30 now, but I don't feel old in the slightest. I still do funny
things with my hair, I still take drugs and fuck."
             - M. G. (full name withheld to protect the guilty)

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