Re: [rumori] McDonalds... "Would you like fries to go with that smug, self-defacing corporate front?"
Tue, 26 Oct 1999 19:37:22 -0500

> response to Andrew Lander's pitch of 01:31 PM 10/26/99 PDT:
>>Here's an interesting idea for Negativland (or whoever else): instead of a
>>work on advertising boosterism, how about one on advertising pessimism and
>>nihilism, and how an ęsthetic of dissent can be emptied of real meaning and
>>actually used to support what it claims to be against. Maybe even
>>criticizing certain uses of appropriation.

At 06:57 PM 10/26/99 -0400, the Evolution Control Committee advertised:
>They did! Uh, sort of. The Ad And The Ego; finally saw it the other
>week; it's quite excellent. I highly recommend getting your hands on the
>video. Nice critique of adverculture. If I recall, all the video except for
>interview footage was entirely taken from TV commercials.

And at 7:37 PM, CDT, I now offer this spiel:

The Ad and the Ego did cover that ground, and is indeed **excellent.**
Finally saw it recently, too, in a video all-nighter along with Noam
Chomsky's classic, "Manufacturing Consent." Also have been listening to
"The ABCs of Anarchism" since earlier this summer. Great stuff!!! Have put
excepts of it, including "COPYRIGHT VIOLATION IN THE KITCHEN! ... right
next to my club soda..." on my answering machine.

For more on the packaging of the jaundiced postmodern consumer/viewer and
adver-nihilism/cynicism as product, see "The Inversion of Subversion," an
interview of Leslie Savan by Negativland's Mark Hosler in issue 14 of
StayFree! magazine:

I'm thankful people as articulate and intelligent as Carrie McLaren, Leslie
Savan and Sut Jhally watch TV and analyze all these commercials, so that I
don't have to -- because fortunately one of the things I can't pay
attention to -- due to a severe case of ADHD -- is TV. Ah, such sweet irony!

As StayFree! explains in its last editorial, "attention economics" is the
school of thought that suggests that the booty in an information economy is
not money, not goods, not even information, but "the one item that is both
vastly desirable and singularly scarce -- the attention paid by human

Kind of reduces all input, commercialized or otherwise, to what we might
call an attention "booty call"...


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