[rumori] PBS + Interactive Ads was advertising & collage


From: stereogab ...... (stereogabAThotmail.com)
Date: Tue Mar 06 2001 - 11:06:53 PST


>From: "Reggae Death Squad(tm)" <rdscorpATrds-tm.org>
>
>The only difference on PBS is that "advertisers" are now called
>"underwriters". I've actually seen now that they have full 30 second ads
>on PBS for their "underwriters". I think the one I saw was for Dodge Ram
>or something.

just wait til PBS goes fully interactive, and I'm not talking about
terrestrial Digital TV, which has more of a chance of advertising
regulations (well, with new admin, thats even iffy) than internet-enabled
iTV.

what the itv developers are selling to PBS is somethign that should have PBS
more alarmed than it seems to be

http://www.respondtv.com/pr_20001120b.html
PBS SELECTS RESPONDTV TO BUILD AND SUPPORT ENHANCED TV CONTENT IN
                   SELECT MARKETS

Agreement Enables PBS Viewers to Join their Local PBS Station, Interact with
Program Sponsors, and Purchase Educational Products Through their Television

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