Re: [rumori] Re: pho: collage & advertising

From: Steev Hise (
Date: Sun Mar 04 2001 - 22:19:10 PST

Sun, 4 Mar 2001 found Don Joyce writing:

>You have an excellent argument about the attachment of art to mindsets,
>such as politics. However, since we're actually writing this law, I think
>it should say that POLITICS will join advertising in a requirement for
>payment and permission (unless donated) in order to use existing art in

oh come now! now you're really in deep water. Isn't
EVERYTHING political? Or perhaps you just meant paid-for
political advertising? In that case, what about "volunteer
ads"? Let's say I really really want Pat Buchannan to be
elected president and I really think Negativland's "Car
Bomb" would be great backing music for a little tv
commercial i make with my own money and pay to be shown.

This isn't that different from a lot of socially-concious,
activist art. Someone is making a media work with the idea
of persuading the audience to think/act a certain way. But
how do you ever prove that it's "volunteer"? That the artist
isn't receiving SOME benefit by pushing the agenda she's
pushing via her work (of course she is)?

And "Art for it's own sake", how do you prove that? (and why
would you want to? IMHO art for its own sake is almost
always the least interesting, so maybe that would be why we
would want to single that stuff out, so people would know
not to listen to or look at it. WARNING: THIS ART HAS

I think the way we can and should prevent art from being
coopted by advertising, if we so desire, is to make art that
is so inextricably linked with its message that it's
impossible for it to be re-used without that message
backfiring on the co-opter ( like the "time bomb" trick on
Rudy that you mentioned a few messages back, Don).


Steev Hise, Would-be World-Wide Web Wizard (WWWWW)
"Why would you want to understand that? I just ignore it."
                   -15 yr. old girl noticing me reading
                        McLuhan's "Understanding Media"

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