Re: [rumori] product placement in radio
Date: Sun Nov 24 2002 - 16:20:45 PST

Alot of the rap stations when i listened (late 80's early 90's) had
station promo version/intros of alot of their new hit songs (DasEFX for
WBLS), which would be blended into the friday/saturday mix shows. often
mentioning the DJ, Kool DJ Red Alert on Hot95 etc. (sometimes it was
the DJ on the radio who was also producer of the record) This Missy
Elliot station promo sounds like the promos Letterman and other tv
programs produce for their local affiliates. but when you think about
it it's completely logical, merge the station id with the material,
corporate syngery.

A fully corporate produced rap song can't be far away, here's how I
would produce it, start with the local station logo, rap into the latest
drink of choice cuvoisier or st ides maybe some stolli whatever's hip,
then into the new Gap season of clothing: filla, kangos or addidas (I
guess now that would be wu-wear and phatpharm), and top it all off with
props to the latest hollywood flick, "I'm getting midevil on your ass,
like dah producers Rakin-Bass" (little tip of the tall pointy hat to
Lord of the Rings and the rhyme also has that ultra cool retro 70's
reference to attract the 18-34 male target audience), and then for the
gas gusselers, i'm Audi 5000! peace in the middle east or your momma's
yeast, word.
Here's an example from ~1991, of something similar. It was a promo for
Chi Ali (a 15 year old rapper at the time, who just last year went to
jail for killing someone...) at the time he was releasing his first
album. This promo, which was made part of the mix, probably starting
off a set (of continuous jams...), and as you can hear it mentions
everyone imaginable, from the artist to the producers to the radio
station, all several times. and then it mixes into 'Be A Father To Your
Child" one of the positive rap songs no one likes to talk about. i left
some context in the file so the beginning has a snippet of one of the
dj's speaking the station id over a Public Enemy song, then i got bored
and taped over her with some pop trash, then begins the ChiAli station
promo id commercial jingle.

in other corporate funny rap stuff, there's also a commercial jingle in
there by Ice Cube promoting St Ides Malt Liquor promoting proper
drinking habits. sometimes the truth's confliction hurts but it's also
friggin funny.


Every Man wrote:

> I was stunned last week to be driving home from
> work, listening to our local hip hop station, hearing
> Missy Eliott promoting the actual radio station itself
> through song....using the tune of her latest hit with

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